Once every three years, CUTA conducts an in-depth member survey to gauge levels of satisfaction with the Association’s products and services, as well as to consult on new initiatives. The results of the 2009 survey, conducted in September and October, gave the Association a resounding vote of confidence, both with regard to the importance of its products and services as well as to its performance in delivering them. When asked about their current satisfaction level with CUTA products and services, members scored the Association’s performance an average of 3.25 on a 4-point scale, translating to 81%. This has increased over the past nine years from an average of 2.86, or 71%. When asked how member satisfaction levels with CUTA have changed since they first became involved in the Association, a considerable improvement was identified across all membership categories, with the average rising from 2.73 to 3.26 on a 4-point scale (i.e. from 68% to 82%).

Transit system members consistently ranked statistics and government advocacy as the most important association services, while business members scored conferences and networking opportunities as most important. The survey also identified that over 80 per cent of members who responded felt that security concerns should continue to be a priority for CUTA, and as a result the Association will be exploring ways of responding to this need. More detailed results of the survey will be reviewed by the Executive Committee at its next meeting, while staff are currently analyzing results with a view to continuously improving the Association’s products and services. 

Copies of the entire survey results are available on request from Isabel Lopes at extension 107.